Your presence in Google Maps is now more important than ever!

Written By Milla Karjalainen

Did you know that Google and AI, such as Chat GPT and Gemini, use your business profile as a reference for their local search results?

An optimized Google business profile is now even more important in the era of AI. By ensuring that you have a strong Google Business profile, you are more likely to be recommended by AI in local searches.

What makes a great Google Business profile? There are a few things to be considered when optimizing your business profile in Google Maps:

  • Fill in all the information for your profile: images, opening hours, location, website, etc.

  • Use high-quality images that showcase your services, interiors of your store, and the products you sell.

  • Ask your clients to leave a review: it is proven that the companies with more positive reviews are more likely to win over new clients.

  • Respond to all the reviews, even the negative ones.

As a local business, your company must be easy to find with up-to-date contact details. Many clients prefer calling first before visiting your store (depending on the field you are working in).

So don’t be invisible, optimize your Google Business profile today! If you need any help, I offer a free 30-minute Audit where we can go through the current state of your Google Business profile. I also have a Google Business Profile optimization service if you need a hand with it. Read more here:

Milla Karjalainen